Burch Renovation Brand Identity
Small changes make a big difference
Hex marks the spot
The renovation industry is full of logos that follow a similar style. Since Burch Renovation was a new remodeling company in the area, we wanted to make them stand out with a truly unique logo. We developed the mark around the shape of the hexagon, based on a client’s comment where he stated that he thinks of their team as “worker bees”.
Creating the system
The hexagon shape and the concept of worker bees that inspired us to create a unique and versatile system for their brand. The thick outlined hexagons were combined to make a honeycomb pattern that was used as a background texture. We also created a hexmark, which became the default checkmark for bullets points. The solid hexagon became a container for images and solid colors, and the thin outline element added dimensionality, when used in conjunction to form an element cluster.
The Burch Renovation team presents itself as a professional and caring group, so it’s important that their presentation reflects that when visiting a customer’s home. We developed vehicle wraps and uniforms for their team using the new logo and brand colors.
Burch Renovation’s new website
As part of the launch of Burch Renovation, we developed a brand new website for them. The website told their story and showcased their values and methodology so that new customers understood why Burch Renovation is a different kind of remodeling company.
Renovating the remodeling industry
Burch Renovation is a company that believes in making your home work for your family. Their estimator will come to your home to discuss your project and the best way to accomplish it so that you can continue to live in the neighborhood you love. Located in Marietta, GA, they operate in the neighboring areas and are only a phone call away.